Something about grassroots campaigns
Soccer finally landed in the city beautiful. The announcement made headlines, but to create a truly robust, dedicated fanbase, we needed a really smart, grassroots marketing strategy.
In the first two seasons of the team’s existence, we created countless initiatives like ‘party’ buses helping passionate young fans with fun, safe, convenient rides to the game that simultaneously created community.
We developed a robust ‘Pub Partnership’ program in which we’d host official watch parties creating a home base for new fans in Orlando’s countless different neighborhoods.
We fostered strong relationships with Central Florida’s massive youth soccer community through strategic ticketing programs and developing relationships with leagues through player appearances and recognition at home games.
Today the team regularly sells out of it’s season tickets and has one of the most loyal supporter sections in the league.