Telcel "Food Truck Campaign"
Packaging design for Peruvian Chocolatier, Death by Xoko.
Telcel Food Truck
Everyday, thousands of people cross the US-Mexico border for work.
So when Telcel developed a phone plan that worked seamlessly on both sides of the border, they wanted to get the word out.
So we created a custom, branded food truck that we stationed right at the US/Mexico border crossing, giving out free food and prizes - resulting in 3x our goal for ‘touches’.