xxxxx something about greyhound
Greyhound came to VICE to help make longer form content that would compliment their latest national campaign, which showed off the line as an affordable, comfortable way of ‘exploring your own backyard’.
So we had rising comedic duo, the Lucas Brothers, take us on a Greyhound trip through their old stomping grounds in North Carolina.
In addition to the long form piece, we helped drive key Greyhound messaging in short, playful social media cutdowns.